Puffify Privacy Policy

Effective Date: August 24, 2026
Last Updated: August 24, 2026 · Version 2026-08-24

Puffify (“Puffify,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide to us.

This Privacy Policy explains how Puffify collects, uses, discloses, and protects information when you access or use Puffify’s websites, merchant tools, storefronts, product discovery features, communications, and related services (collectively, the “Services”).

This Privacy Policy applies to visitors, consumers, merchants, merchant representatives, and other individuals who interact with Puffify.

By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with Puffify.

A. Information You Provide Directly

We may collect information that you voluntarily provide to us, including:

Name
Email address
Telephone number
Account login information
Business name
Business address
Business contact information
Business ownership or representative information
Business website and social media information
Store hours and other business details
Product and inventory information
Communications with Puffify
Customer support requests
Feedback, surveys, or other information you choose to provide

If you apply for or operate a merchant account, we may also request information reasonably necessary to verify your identity, your authority to represent the business, the legitimacy of the business, applicable licensing, or eligibility to use certain Puffify features.

This information may include:

Full legal name
Business entity information
Employer Identification Number or other business identifiers
Tobacco, retail, or other applicable license information
Government-issued identification
Verification documents
Business ownership information

Certain verification information may be collected or processed by third-party identity, compliance, or verification providers on our behalf.

B. Merchant and Store Information

Merchants may provide information about their stores, products, brands, inventory, prices, business hours, locations, and other commercial information.

Some merchant information is intended to be publicly displayed through Puffify. This may include store names, addresses, telephone numbers, business hours, product information, product availability, store descriptions, and other listing information.

We may also obtain business and product information from publicly available sources, merchant websites, business directories, mapping services, manufacturers, distributors, data providers, or other sources.

C. Location Information

Puffify may use location information to help users discover stores, products, and services relevant to their area.

We may collect:

A location you manually enter
ZIP code
City or region
Approximate location derived from your IP address
Device location, if you grant Puffify permission to access it

If you enable device location services, your browser, operating system, or device may allow you to change or revoke those permissions.

Location information may also be used to determine which stores, products, categories, or platform features are displayed or available in a particular area.

D. Device and Usage Information

When you access Puffify, we and our service providers may automatically collect information such as:

IP address
Browser type
Device type
Operating system
Device identifiers
Pages viewed
Searches performed
Products or stores viewed
Referring and exit pages
Date and time of access
Approximate geographic location
Interactions with features and content
Error and diagnostic information

We may use this information to operate, secure, analyze, and improve Puffify.

E. Cookies and Similar Technologies

Puffify and our service providers may use cookies, pixels, local storage, software development kits, and similar technologies.

These technologies may be used to:

Keep users signed in
Remember preferences
Maintain platform functionality
Understand how Puffify is used
Measure website and feature performance
Detect fraud or abuse
Improve the user experience
Measure marketing effectiveness
Provide relevant communications or advertising where permitted by law

You may be able to restrict or disable cookies through your browser or device settings. Some Puffify features may not function properly if certain technologies are disabled.

F. Communications

If you contact Puffify, we may collect the contents of your communication and related information.

This can include emails, support requests, messages, feedback, and other communications between you and Puffify.

We may retain these communications for customer service, security, compliance, recordkeeping, and other legitimate business purposes.

2. How We Use Information

We may use information we collect to:

Provide, operate, and maintain Puffify
Create and manage user and merchant accounts
Create and display merchant storefronts
Provide product and store discovery features
Personalize search and discovery results
Determine location-based availability and platform functionality
Verify merchants and merchant representatives
Verify business information
Review merchant applications
Maintain and improve the Puffify product catalog
Match merchant inventory with catalog information
Communicate with users and merchants
Provide customer support
Send administrative or service-related communications
Improve Puffify’s products, services, and user experience
Develop new features and services
Analyze platform usage and performance
Detect, investigate, and prevent fraud, abuse, security incidents, or violations of our policies
Enforce our Terms of Service, Marketplace Rules, and other policies
Comply with legal and regulatory obligations
Protect Puffify, our users, merchants, and others
Establish, exercise, or defend legal claims

We may also use information for other purposes disclosed to you when the information is collected or with your consent.

3. Product and Marketplace Data

Puffify maintains information relating to products, brands, stores, and merchant inventory.

Product information may be obtained from merchants, manufacturers, distributors, publicly available sources, third-party data providers, or Puffify’s own catalog-management activities.

We may standardize, organize, supplement, correct, categorize, or otherwise process product and merchant information to operate and improve the Services.

Information intended to describe a business, store, product, brand, or publicly available commercial offering may be displayed publicly through Puffify.

4. How We Disclose Information

We may disclose information in the following circumstances.

A. Service Providers

We may disclose information to vendors and service providers that perform services for us, including providers of:

Website and application hosting
Cloud infrastructure
Database services
Analytics
Email and communications
SMS or messaging services
Customer support
Security and fraud prevention
Identity or business verification
Mapping and location services
Marketing and advertising technology
Professional services

These providers may access information as reasonably necessary to perform services for Puffify.

B. Merchants

Certain information may be provided to merchants when necessary to provide merchant-facing platform functionality or facilitate interactions between users and merchant storefronts.

Puffify does not authorize merchants to use information received through Puffify in violation of applicable law or Puffify policies.

C. Legal and Safety Reasons

We may preserve, access, or disclose information when we reasonably believe doing so is necessary to:

Comply with applicable law or regulation
Respond to a subpoena, court order, warrant, or other valid legal process
Respond to lawful requests from government or regulatory authorities
Investigate suspected fraud or illegal activity
Enforce Puffify’s agreements or policies
Protect the rights, property, or safety of Puffify, our users, merchants, or others
Prevent or investigate security incidents

D. Business Transactions

If Puffify is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar corporate transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

E. With Your Direction or Consent

We may disclose information when you direct us to do so or otherwise provide your consent.

5. Sale, Sharing, and Targeted Advertising

Puffify does not sell personal information for money.

Certain analytics, advertising, or marketing technologies may, depending on how they are implemented and applicable law, constitute a “sale,” “sharing,” or use of personal information for targeted advertising even when no money is exchanged.

Where required by applicable law, Puffify will provide mechanisms for individuals to exercise applicable opt-out rights.

6. Age-Restricted Products and Services

Puffify provides information about retailers and products that may be legally restricted to adults.

Puffify is not intended for children, and certain areas, listings, products, or features may be restricted based on age.

Puffify may implement additional age or identity verification measures for particular features in the future. If such measures are introduced, Puffify may use third-party verification providers and update this Privacy Policy or provide additional notices as appropriate.

7. Children’s Privacy

Puffify is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Because portions of Puffify concern age-restricted products, certain features may be limited to individuals who are at least 21 years old or otherwise meet the applicable minimum legal age.

If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete that information.

If you believe a child has provided personal information to Puffify, please contact us using the information below.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Provide the Services
Maintain accounts
Maintain appropriate business records
Resolve disputes
Prevent fraud and abuse
Enforce agreements
Meet legal, regulatory, tax, accounting, or compliance obligations

Retention periods may vary depending on the type of information and why it was collected.

We may retain aggregated, anonymized, or deidentified information that no longer reasonably identifies an individual.

9. Data Security

Puffify uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

Users and merchants are responsible for maintaining the confidentiality of their account credentials and should notify Puffify promptly if they believe their account has been compromised.

10. U.S. State Privacy Rights

Depending on where you live, the nature of your relationship with Puffify, and whether applicable legal requirements and thresholds are met, you may have certain rights regarding your personal information.

These rights may include the right to:

Request access to personal information we maintain about you
Request information about categories of personal information we collect, use, or disclose
Request correction of inaccurate personal information
Request deletion of certain personal information
Obtain a portable copy of certain personal information
Opt out of certain sales or sharing of personal information
Opt out of certain targeted advertising or profiling where applicable
Limit certain uses or disclosures of sensitive personal information where applicable
Withdraw consent where applicable
Appeal certain decisions concerning a privacy request
Exercise applicable privacy rights without unlawful discrimination

The specific rights available to you depend on applicable law. These rights may also be subject to exceptions and limitations.

We may need to verify your identity before processing certain privacy requests. Where permitted by law, you may also designate an authorized agent to submit certain requests on your behalf.

To submit a privacy request, contact Puffify using the information provided in the Contact Us section below.

Puffify will respond to valid privacy requests in accordance with applicable law.

11. Third-Party Websites and Services

Puffify may contain links to merchant websites, manufacturer websites, social media services, mapping services, or other third-party websites and services.

Puffify does not control the privacy practices of these third parties.

Information you provide directly to a third party is governed by that third party’s privacy policy and terms.

We encourage you to review the privacy practices of third-party services before providing personal information to them.

12. Communications

We may use your contact information to send service-related communications, including:

Account verification
Security alerts
Merchant application updates
Account notices
Policy updates
Support communications
Changes to Puffify features

Where permitted by law, we may also send promotional or marketing communications.

You may unsubscribe from promotional email communications using the unsubscribe mechanism provided in those communications.

Even if you opt out of marketing communications, we may continue sending non-promotional messages necessary to operate or administer your account or the Services.

13. Privacy Preference Signals

Some browsers and devices provide privacy preference signals or universal opt-out mechanisms.

Where applicable law requires Puffify to recognize a legally valid browser-based opt-out preference signal, Puffify will process that signal as required by applicable law.

14. International Users

Puffify is operated in the United States and is primarily intended for users in the United States.

If you access Puffify from outside the United States, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where Puffify’s service providers operate.

Data protection laws in those jurisdictions may differ from those in your country.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Puffify, our information practices, technology, legal requirements, or other factors.

When we update this Privacy Policy, we will update the “Last Updated” date at the top of this page.

If required by applicable law, we will provide additional notice or obtain consent before material changes become effective.

We encourage users to review this Privacy Policy periodically.

16. Future Features

Puffify may introduce additional functionality in the future, including ordering, payment, delivery, pickup, age verification, identity verification, messaging, loyalty, or other services.

If a new feature materially changes how Puffify collects, uses, or discloses personal information, we may update this Privacy Policy and provide any additional notices or obtain any consent required by applicable law.

References in this Privacy Policy to potential or future functionality do not mean that those features are currently available.

17. Contact Us

If you have questions about this Privacy Policy, Puffify’s privacy practices, or would like to submit a privacy request, please contact us at:

Puffify
Email: info@puffify.ai
Mailing Address: 15125 N Scottsdale Rd, Scottsdale, Arizona 85254

For privacy-related requests, please include sufficient information for us to understand and respond to your request. We may request additional information where reasonably necessary to verify your identity or authority to make the request.